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Leveraging Social Media for Online Lead Generation

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By Nick Caruso

How did you find your online “voice”?
We believe an “online conversation” should be just that: a conversation. Conversations take on different tones, topics and subjects, and our willingness to meet people on a more human level helps us convert buyers and sellers.

How do your website, blog and social media channels allow you to increase trust and build online relationships?
We share stories, events and general information about living in Arizona and the Sonoran Desert. We’ll often post things that are loosely related to the industry, whether it’s something cute, funny or serious. The goal is to open up communication, entertain and keep people coming back for more.

While we want to position ourselves as thought and industry leaders, we have learned that posting about mortgage rates, foreclosure rates and local inventory levels is a bore, so we intertwine this information with photographs, videos, agent interviews, recipes and holiday decorating tips.

We believe this well-rounded, lifestyle approach creates a bond between us and our fans and followers that leads to trust and respect.

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