Welcome!




Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
At Home with Diversity.
BPOs: The Agent's Role in the Valuation Process.
Bundle 1: CIPS Core Course (US Version).
Bundle 2: CIPS Elective Courses (US Version).

Leveraging Social Media for Online Lead Generation

Interested in more details on this topic? Click here!

By Nick Caruso

How did you find your online “voice”?
We believe an “online conversation” should be just that: a conversation. Conversations take on different tones, topics and subjects, and our willingness to meet people on a more human level helps us convert buyers and sellers.

How do your website, blog and social media channels allow you to increase trust and build online relationships?
We share stories, events and general information about living in Arizona and the Sonoran Desert. We’ll often post things that are loosely related to the industry, whether it’s something cute, funny or serious. The goal is to open up communication, entertain and keep people coming back for more.

While we want to position ourselves as thought and industry leaders, we have learned that posting about mortgage rates, foreclosure rates and local inventory levels is a bore, so we intertwine this information with photographs, videos, agent interviews, recipes and holiday decorating tips.

We believe this well-rounded, lifestyle approach creates a bond between us and our fans and followers that leads to trust and respect.

Continue Reading 1 2 3

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.




Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>