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The Mobile Consumer and the Right Response to Responsive Design, Part II

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By Seth Kaplan

Geschäftsmann telefoniert mit SmartphoneWhat You Need to Know about Mobile SEO…and Why It’s Not the Opportunity to Focus On

While there’s no better place to be than at the top of Google’s search rankings, the key component in reaching that milestone is SEO, a process by which your site and content is ranked based on relevance. With so much search traffic coming through Google from mobile devices, they’re taking a firm stance on mobile SEO and what’s required to ensure consumers have the proper experience. Following these guidelines is important, however, the real opportunity lies elsewhere.

The underlying premise of Google’s Mobile SEO guidelines is the user; they want the user to “experience the full richness of the Web” under all circumstances, according to their Webmaster Central Blog. The biggest components to their SEO rankings are 1) the formatting of content; and 2) the way in which users are redirected.

When it comes to content, there are two recommended solutions for ensuring smartphone users have the proper access to content on their mobile devices. The first is Responsive Web Design, where the same content is resized based on the device type. The alternative is having separate desktop and mobile configurations, where the purpose of the pages is the same, respectively, but the experience is different based on the user. According to Ramon Peralta, Principal of Peralta Designs, “we are tasked with finding the best solutions to meet the needs and challenges of our clients and their audience. With regard to the hyper-competitive real estate industry, there is no replacement for a user experience that maximizes the ability for the client to be able to navigate and search with ease and precision on their mobile device while leveraging all the features of the device within the real world.”

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