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The Mobile Consumer and the Right Response to Responsive Design, Part II

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By Seth Kaplan

As for the proper methods of redirection, this premise is fairly straight forward: deliver to the mobile user the corresponding content that was requested via Web URL.

By following the guidelines above, you should feel confident that your site’s SEO rankings will not be demoted, however, you’re not going to gain much ground even if you implement these mobile SEO guidelines with the utmost perfection. “Real estate is a local business, yet many of the REALTORS® I speak with are still extremely concerned about where they are listed on the World Wide Web,” says John Lim, co-founder & CEO of Life in Mobile. “Now that you can be online in the offline world, with the same information in your hands, your focus should lie in the areas where the large portals cannot compete with you: your physical listings. By leveraging ‘For Sale’ signs and print publications, REALTORS® can ensure they don’t have to fight the SEO battle for a lead, while capturing leads that give them the chance to earn the most revenue. This happens when they use text message lead generation in their marketing.”

By utilizing text message lead generation on your listings, not only do you put yourself in a position where the big portal cannot compete, you give yourself the opportunity to earn the max commission dollars from the leads you receive. And this is the single biggest mobile opportunity for real estate professionals in today’s market.

Next month, we’ll further explore the details of text message and mobile lead generation.

Seth Kaplan is president of Mobile Real Estate. For more information, please visit www.mobilerealestateid.com.


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