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Ask the Expert: How Does a Marketing Strategy Lead to Listings?

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It’s not surprising. Most of us conduct Web research on everything from the best car to purchase to the restaurants we choose, therefore, placing your listings online is a smart thing to do. But, that also means you and your listings are sitting and waiting, hoping the right consumer with the ability and likelihood to do business with you will stumble upon you, and then make the decision to contact you. It’s a passive approach and not a real marketing strategy for you or your home seller.

Our survey also indicated that sellers use multiple media sources when researching their decision to sell, including the Web and mobile. And 69 percent pick up local real estate magazines. As a result, they also expect their homes to be advertised in multiple media sources. And 76 percent want their homes advertised in a local real estate magazine.

Therefore, today’s listing challenge is also a marketing challenge. How do you efficiently, and effectively, reach sellers prior to listing and then create a marketing plan that meets their expectations and makes you stand out among other agents in your market? We think the best approach is to work with a marketing vendor that specializes in integrating all media into an orchestrated marketing plan and incorporate that marketing plan into your listing presentation. After all, if you’re competing for listings, your marketing plan is your competitive edge.

For more information, visit www.Newpointmediagroup.com.

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