By Sherry Chris, President and CEO, Better Homes and Gardens® Real Estate LLC
At this year’s NAR Conference, I had the opportunity to moderate a panel of dynamic residential real estate leaders who have built what we like to call next-generation brokerages.
Each of these panelists represent a firm that Better Homes and Gardens Real Estate has recognized as a Beta Brokerage – they are companies that approach business in a new way to best serve today’s and tomorrow’s consumer and are throwing away the rules of tradition to move the industry forward. We were honored to have these forward-thinking talents share their best practices and key insights into what it takes to build a real estate company of the future.
Today, consumers look to real estate professionals for much more than transaction execution in the home buying and selling process. They seek consultants who provide valuable lifestyle and community content to best serve them. And this generation is seeking information in different ways, checking their mobile devices for the latest news, their tablets for ideas and tips on their homes, and connecting with people who share their interests.
This evolution in consumer behavior means we must adapt how we do business.
For a Beta Broker, there is no “secret” to success. There are out-of-the-box ideas and calculated risks that have established them within the industry. The sign of a true leader is the willingness to share for the common good. This is a glimpse into what they shared:
1. Create a unique culture
Defining the core values of your company will go a long way in creating that unique brand culture that will distinguish you in a crowded market. Part of that culture could even be defined by your office space, whether it’s an Airstream trailer in a rural area or a funky loft in San Diego.
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