6 Best Practices of Successful Next-Generation Brokerages
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By Sherry Chris, President and CEO, Better Homes and Gardens® Real Estate LLC
2. Attract talent through new channels, with new value propositions
Attracting the best, brightest, most resourceful and productive agents are keys to success. That’s always been true, and it’s even more so today. Whether it’s Yelp or Glassdoor, or through personal referrals, agents will gravitate to your brand if they see you have the tools they need, the knowledge they seek and the culture they covet.
3. Keep your technology simple
Complex legacy technologies need to go; adopt simple and easy-to-use cloud offerings.
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Sherry A. Chris is President and Chief Executive Officer at Better Homes and Gardens Real Estate.
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