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Are You Ignoring the Needs of a Majority of Today’s Homebuyers?

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By Dennis Walsh

Helen Hanna Casey, president of Howard Hanna Real Estate, has grown up in a brokerage always active in new homes. “We expect to see growth in both new-home buyer and builder representation. With today’s tight inventory and growing buyer demand, we need to focus on new homes to satisfy the needs of the market. At the same time, builders are afraid to put up spec homes, which means agents need to apply new sales skills and strategies in this changing market.”

As you consider these opportunities, I highly encourage you to position your company to fully support the needs of all prospective buyers by adding real new-homes expertise to your mix of professional services. Get your agents the proper training and you’ll empower them to take their business, and yours, to higher levels of professionalism and success.

Dennis Walsh is a co-founder and CEO of Dennis Walsh & Associates, Inc., based in Newport Beach, Calif., recognized as real estate’s No. 1 source for training and sales tools specific to new home sales and residential construction. More than 150,000 real estate professionals have enjoyed Dennis’ presentations and Certified New Home Specialist™ (CNHS), Residential Construction Certified™ (RCC) & 203K Specialist courses.

For more information, visit www.sellnewhomes.com.


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