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Is Guilt Causing Call Reluctance?

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By Frederick Herot, VP of Marketing, realtor.com®

To meet this need, we offer a newsletter that is free to all REALTORS®. It contains national as well as some regional data on the housing market.

The dialogue is simple, “You may be wondering about what is happening in the housing market. I have a newsletter that gives you a general idea of regional trends, and I can also fill you in on what’s selling in your neighborhood. I’m about to send it to your email – are you still at the same email address?”

Having months go by only makes matters worse, so helping agents make the call regardless of how long it has been, can change the course of the relationship and may in fact come at just the right time—when the prospective customer is ready to move. Whether you use our CRM (Top Producer®) or your own method of follow-up, we still can provide you with the Housing Trend’s E-newsletter. It’s free, and who knows, it may smooth out some of those awkward calls that prevent your agents from calling.

Available at www.realtor.com/engage


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