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Keeping the Conversation Alive: Maintaining Relationships with The Personal Marketing Company

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By Nick Caruso

“The more types of services I can utilize for this, the better, so that my time is spent in direct contact with my clients,” says Sandy Borman of Keller Williams Colorado West Realty. “I think that having local content is great because people like to read about their own market instead of just general topics.”

Not only is the program helpful in completing this crucial task, but it’s a timesaver for busy agents as well.

“Social Solutions takes away the concern of looking for content as well as the management of all the social channels,” says D’Andrea.

In addition, users can publish listings or open houses, and engage with their audience without ever leaving the dashboard. Even advertising on Facebook and Twitter is enabled within the Social Solutions program.

“It’s a 1-2-3 process. Agents don’t need to know the ins and outs of Facebook and Twitter. It’s all easily manageable, and at the end, there’s the dashboard so they can view their progress,” says D’Andrea.

At the end of each week, progress reports are sent to show users how they’ve connected, including some suggestions for the following week. All activity and Facebook insights are included, in addition to access to Fan and Follower demographics, all of which are valuable metrics for users to know.

“It shows how much attention you’re getting from certain topics and that’s something I’m going to go back and utilize more,” says Borman. “What we’re getting ‘likes’ on helps us figure out how to get additional exposure online.

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