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Keeping Up with Leads as the Market Picks Up Steam

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By John Voket

Harper_BradAs the market fluctuates, it’s important to keep your office running like a finely tuned machine, so you’re ready for whatever comes up next. In the following interview, broker Brad Harper tells us how he keeps on top of his game, and makes his agent’s lives a little easier.

Brad Harper
CENTURY 21 North Homes Realty, Inc.
Tacoma, Wash.

Region served: Tacoma and South King County, Wash.
Years in real estate: 12
Number of offices: 12
Number of agents: Approximately 1,200

What is your top strategy for closing a transaction?
Every deal is different, so you have to be flexible. It’s also important to keep track of things at every step of the closing. I use a checklist system and a dry erase board to track the next transaction, as well as those that are a week or two away, so that I’m always aware of where I need to be.

How does your company make its agents’ jobs easier?
Lead generation is first. The minute we have an inquiry, it comes directly to me. If I don’t respond within nine minutes, it reverts to someone else so that we stay on top of the leads coming in and never lose them. We also have a collaborative office environment where agents support and teach each other, which helps get new agents up and rolling.

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