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Navigating the New Market

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By Zoe Eisenberg

HomeFinder.com’s 2013 Agent Makeover Sweepstakes gave five lucky agents a deluxe treatment and a new set of skills to power up their business

As the real estate industry continues to evolve at a rapid pace, HomeFinder.com’s 2013 Agent Makeover Sweepstakes provided its five lucky winners with the tools to stay ahead in the current real estate landscape of low inventory and rising home prices. This evolving real estate environment means real estate agents need to change their tactics, and this year’s winners and participants gained the tools needed to navigate this market.

“The real estate market has been heating up fast. Homes are no longer sitting on the market for months. Now, they are selling in days or even hours,” says Doug Breaker, president and CEO, HomeFinder.com. “The 2013 HomeFinder.com Agent Makeover Sweepstakes focused on this rapidly changing marketplace to help the five winners and all participants adapt to the new normal.”

While more than 10,000 real estate agents entered this year’s HomeFinder.com Agent Makeover Sweepstakes, five winners were chosen at random and flown to Chicago from September 18-20, 2013. During the three days in Chicago, the winners received SEO and digital marketing training; goal coaching from nationally recognized business coach, Michael Lindstrom; social media training from social media expert Marki Lemons-Ryhal; personal styling sessions; salon pampering and more.

The winners were able to work on aspects of their business that they felt needed the most attention, from integrating technology, to setting business and personal goals, and reaching a target audience.

“I learned that my website is too general and I need to add keywords and make sure my site is search engine optimized,” says winner Jim Mackenzie, Blue Diamond REALTORS®, LLC in Ellettsville, Ind. “I need to set my goals and write them down so I can easily refer back to them.” Mackenzie, who has been in the industry for five years, went to Chicago hoping to learn how to use target marketing to locate more buyers.

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