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Navigating the New Market

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By Zoe Eisenberg

“I want to appear higher in Google searches. I embrace digital marketing and believe in it, but it’s about managing the time to do it. Also, remembering that outbound marketing won’t always bring in business just because you’re spending money on it,” says Downing, who was most interested in inbound marketing with a focus on blogging.

With their weekend in Chicago behind them, the winning agents are back to business implementing their new skill set.

“Having been in the business for 25 years, listing and selling is second nature, says winner Penny Hansen of CENTURY 21 Affiliated in Beloit, Wis. “Now I need to introduce social media components to connect with clients.”

“I want to do exactly what business coach Mike Lindstrom has taught us: write down my goals for my business, family, health, etc., so these goals become tangible and I have a visual to see every day,” says Sanchez.

“I can’t wait to call my website developer, tell them what my website needs and what I want. Before I didn’t know what to tell them to do, and now I can go back to them as the expert and have them implement these changes,” says Mackenzie

“I’ve seen a large growth in the first year of operating my business, and now need to focus on my long-term plan. Meeting with the experts during the sweepstakes has helped me clarify what my goals are,” concludes Downing.

For more information on HomeFinder.com, an online real estate search site and digital marketing solution provider for real estate agents, please visit www.homefinder.com.


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