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Not All Leads Are Equal – Calculating Lead Sources to Projected Revenue

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Realtor.com® Webinar: The Latest Solutions for Lead Generation

You can get leads from multiple sources, and this allows choices. You need to calculate the factors that make some leads profitable and choose a different path should this not be the case. What lead system you choose can have different results for a team than a single “power agent” and the type of lead will deliver different results depending on the systems used to catch and convert them.

Find out what leads will cost you more than what they will bring you in business, and see which opportunities will pay you back a multiple of your investment – case by case and done as a group in this eye-opening webinar from realtor.com®’s Marketing & Technology Real Estate Series, taking place on Wednesday, December 11, 2013 from 10 a.m. PDT/ 1 p.m. EDT. Click here to register.

In this session:

Phone vs. forms – We will show you how to analyze profitability of leads that come in by phone and leads that arrive through forms and email. Results vary greatly based on systems you use to respond and we will show you how to factor this in.

Quality and quantity – Leads that are farmed out to multiple agents still have value, but the probability of closing should go into your analysis. We can help you project how many leads you need depending on the practices of your lead source.

Account for urgency – some programs have already nurtured the customer along to the point of interest in a particular home, others catch “early lookers” – we will cover strategies for both and what profits to expect long and short term with each.

Time management and conversion – we have learned from the best agents in the business how to keep customers interested and converting while still taking on more customers. We will share best practices in this session so you can maintain the conversion numbers you need to meet your expected revenue goals.

Click here to register for this free webinar.


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