By Patty McNease
As 2013 comes to an end, now is a great time to look back on your year and figure out what areas of your real estate business you can improve upon and how to increase your number of clients. When it’s time to make resolutions for 2014, one should definitely be to grow your business.
This is a topic that was touched upon with advice by Chris Smith and Austin Allison in Homes.com’s Secrets of Top-Selling Agents webinar, “10 Ways to Grow Your Business in 2014, People First Not Technology,” which revealed 10 business principles that will help grow a broker’s profits for the next decade and beyond. Today we’ll cover five of them that you should consider for your 2014 business resolutions.
Smith, co-founder of the conversation search engine, curaytor.com, and Allison, CEO of dotloop, one of the fastest growing tech companies in real estate, collaborated on the book, “Peoplework: How to Run a People-First Business in a Digital-First World,” which predicts businesses that put people first, not technology, will succeed in the post-digital, people revolution.
According to Allison, the definition of Peoplework is “putting people first in a digital first world in the way you run your business.”
“I was a real estate agent in Cincinnati and started selling for the first time and found the process to be inefficient and frustrating and there wasn’t enough people interaction in the experience,” he says. “The world around us was starting to shape and evolve as a result of the Internet—the digital revolution, and as we became more connected through the digital grid, it connected us but also disconnected us and put tech before people.”
Resolution 1: The first principle of Peoplework is that P2P should replace B2B and B2C. That means that you should no longer think about a transaction as a business selling to another business or a business selling to another consumer; it should be about a person selling to another person.
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