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Staying Ahead of the Real Estate Game

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By Paige Tepping

Homes.com covers all the bases when it comes to attracting buyers and getting homes sold

Staying one step ahead in today’s competitive market begins with having the right tools and resources in place. And for John J. Adams, general manager of Adams, Cameron & Co. REALTORS® in Daytona Beach, Fla., Homes.com plays an integral role when it comes to the company’s success in attracting buyers and ultimately getting homes sold.

What began with the need for a new website, as the company had expanded beyond what their local service vendor could provide, Adams’ comprehensive search led him to Homes.com, a real estate portal that makes searching online for a home more enjoyable and productive. With Homes.com by their side, not only does the brokerage have the technology in place to meet the needs of today’s prospective buyers, their listings—and brand—are exposed to more than 12.5 million consumers each month.

While consistent branding can’t be overlooked, Adams credits Homes.com with keeping the look and feel of the company front and center. “Since day one, Homes.com has worked with us to ensure that we use our brand and message to our advantage,” says Adams, “by incorporating the same logos, imagery and colors in everything we do.”

In addition to the exposure offered through Homes.com itself, Adams has taken the partnership one step further by ensuring each and every one of his agents have the technology they need to better serve their clients. “One thing I firmly believe in is that every agent needs to have a website, and every listing needs to have a virtual tour.” To make this possible, Adams recently purchased websites powered by Homes.com for the 220 agents within the brokerage.

“Providing websites for each of my agents has taken some things off their plates so they can focus on identifying buyers and sellers in order to complete transactions,” says Adams. “Since agents are promoting their personal sites on business cards and mailers, any leads go directly to them. And these sites also work to increase their exposure as an agent, while maximizing results from potential buyers since they showcase each of their listings.”

Another key feature that keeps prospective clients coming back is Homes.com’s Social Wall, which automatically posts updates from the company’s Facebook, Twitter and LinkedIn accounts directly to their website. “Today, social media is more ingrained than anything else,” says Adams. “Users are checking Facebook and Twitter from their mobile phones, iPads and tablets, so it has to be ubiquitous.

“Homes.com has helped us keep our finger on the pulse of the market, ensuring we have the tools and resources we need to maintain a competitive edge,” concludes Adams.

For more information, visit www.connect.homes.com.

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