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open_house_signIn preparation for Open House weekend, realtor.com® and Top Producer® have jointly collaborated on two elements of a successful open house: Attendance and follow-up.

To start things off, realtor.com® will help you learn how to post their open houses on the realtor.com® web site and also to make them visible on realtor.com®‘s mobile applications.

As to follow-up, this begins with an array of materials that can be brought to the open house that will catch the attention of potential buyers and sellers, and concludes with new ways of following up, that according to one broker, doubled the effectiveness of his open house by using mobile technology and MarketSnapshot’s BrightOpen™ tool.

To see a video on how this works, get instructions on posting to realtor.com® and also receive the toolkit, just go to topproducer.com/openhouse.

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