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Using social media to connect with clients and prospects is a necessary part of every business’ marketing plan. As a busy real estate professional, you simply do not have enough time to join or actively participate in every new network—but which ones are a must for your business? With its highly-visual interface and easy accessibility, Pinterest is an amazing avenue through which you can connect with consumers. First, let’s explore a little bit more about how Pinterest works, how its simple model has helped its meteoric rise, and whether or not it is the right choice for your real estate business.

Pinterest is a social networking site comprised of virtual “pinboards,” these pinboards allow users to collect photos/videos and link to products that appeal to them. These images are called “pins,” and users will stick them to their created boards to share them among their followers. The momentum of finding and sharing content via Pinterest has become a phenomenon within social media causing the site to achieve some pretty impressive records among its social network peers.

According to a February comScore report, Pinterest hit 11.7 million unique monthly U.S. visitors. Pinterest had crossed over the 10 million mark faster than any other standalone site previously. In fact, in a recent study by Shareaholic, Pinterest has beat out Google+ for referring traffic and is almost on par with social media giant, Twitter.

Did you know that an average Pinterest user spends 98 minutes a month “pinning,” or that 9 million users have directly connected their accounts to Facebook, spreading their favorite “pins” to an even broader audience?

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