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4. Do we have a clear approval path?

Since we are all web users, we tend to have strong opinions when it comes to user experience and online branding. If you’ve been through a past redesign, you know this can be equal parts inspiring and frustrating. As we mentioned from question #2 – have a clear goal in mind and use it to avoid the temptation to let disparate pieces of conflicting feedback turn into a mishmash of well-intentioned ideas that don’t speak to the end user.

By no means are we suggesting not to sweat the small stuff (the most successful and loved brands in the world do). However, we do think each piece of feedback along the way – from clients, test groups, or internal – deserves a gut check in terms of how it relates to your overall strategy.

Web redesigns shouldn’t be as painful as they are. Get Onboard’s Redesign Sanity Guide for more tips from pre to post-launch to keep your project on the rails.

Since 2001, Onboard Informatics has transformed complex real estate data into content-based tools that foster human engagement and accelerate business goals across web and mobile platforms.

For more information, visit www.onboardinformatics.com.

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