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“[Marketers are] focused now on mobile, where they were not two years ago,” says Steve Cole, chief marketing officer at Gladson, Lisle, Ill. “They recognize that shoppers are using mobile tech before and during their shopping trips. The paradigm is clearly shifting to mobile being the primary consumer search tool.”

As a small business, researching trends and consumer statistics to determine where to spend your dollars is cost prohibitive, but big companies spend tons of money doing just that. As such, as a small business, it makes sense to “follow the money” and spend on the same things big companies are spending on. Big companies like Facebook and Best Buy are investing in mobile and they’re not the only ones. To remain relevant with consumers, you need to invest in mobile, too.

To see how your website looks on a mobile device, visit www.TestMySiteNow.com.

Seth Kaplan is president of Mobile Real Estate. For more information, visit www.mobilerealestateid.com.

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