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HSF Affiliates LLC has named BBDO Proximity Minneapolis as the advertising agency for the new Berkshire Hathaway HomeServices real estate brokerage network, which will begin affiliation later in 2013, the company has announced.

According to the company, BBDO Proximity Minneapolis, a division of BBDO Worldwide, will develop and execute a comprehensive brand-awareness campaign to support the launch and continued growth of Berkshire Hathaway HomeServices. It will deploy a full range of marketing channels, including print, broadcast, social and new media to inform consumers and real estate professionals about the brand’s market positioning, value proposition and competitive differentiation.

“We are so proud and eager to launch the Berkshire Hathaway HomeServices brand, which we believe will redefine the residential real estate industry,” said Earl Lee, CEO of HSF Affiliates LLC. “We chose BBDO Proximity Minneapolis because the company shares our passion, and its ideas and creative solutions clearly stand out.”

“BBDO Proximity Minneapolis is known for bold creative and strategic thinking,” added Kerry Donovan, vice president for Marketing, HSF Affiliates LLC. “It’s the right agency to help us launch the Berkshire Hathaway HomeServices brand and grow our real estate network.”

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