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Just-Released Survey Confirms Diversity Critical to Future Real Estate Success

Homeownership biggest indicator of statusOver the past few weeks several major brokers including Mark Woodruff of Better Homes and Gardens Real Estate Gary Greene in Houston, Bill Plattos of First Team in Southern California and Dan Forsman of Prudential Georgia Realty have discussed with our readers their robust efforts to expand their brokerage firms’ reach and enhance their value through servicing the growing number of different cultures that comprise their marketplaces. Today, Better Homes and Gardens Real Estate released a thought-provoking survey on ethnicity and homeownership aspirations. How are you servicing your marketplace’s diverse cultures? Read on for an in-depth look at Better Homes and Gardens’ comprehensive report.

As a melting pot, America is shaped by the beliefs, customs and cultures of its diverse population. To that end, do individuals from different backgrounds hold the same vision and attitude when it comes to setting forth and achieving the American Dream of homeownership?

National survey findings released today by Better Homes and Gardens Real Estate provided an answer to that question from looking at the three largest population groups within the U.S., with an equal distribution among 400 Caucasians, 400 African Americans and 400 Hispanic Americans ages 18 and older.

The survey results indicate that Americans from these three ethnic groups are far more alike than different when it comes to many perceptions and behaviors surrounding the home buying process. However, when it comes to considering family ties and origins when buying a home, there are key differences among these ethnicities.