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For Rent Media Solutions™, a division of Dominion Enterprises, recently introduced Easyology, a philosophy of providing innovative marketing solutions for the multifamily industry that are easy to use, easy to understand, and easy to measure.

FRMS kicked off Easyology with a marketing campaign detailing how it provides simplified product solutions for apartment communities and an easy apartment search tool for renters.

For Rent Media Solutions defines Easyology as the study of using a diverse media mix for the purpose of lead generation that is easy to use, easy to understand, and most importantly, easy to measure.

Staying true to the campaign’s message, For Rent Media Solutions has reformulated its products with modern enhancements created for the customer but designed with renter trends in mind.

For more information, visit ForRent.com.

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