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Virtually every real estate professional has some idea of how much commission income they would like to earn annually. Unfortunately, few REALTORS® know exactly how many leads they need to generate in order to actually attain their desired income levels.

Market Leader has developed the Reverse Lead Calculator to help real estate professionals determine their lead generation needs. By using insights from a 2012 Hebert Research study, this lead calculator can tell you exactly what mix of online leads you need to generate every month—from sources as diverse as Craigslist and social media—to earn your desired commission income.

The Reverse Lead Calculator does more than spit out numbers. Unlike other lead calculators, it shows real estate professionals how far they are from their income goals and then gives marching orders on how many leads they need to generate, by type, to reach those goals.

How It Works
Market Leader’s Reverse Lead Calculator requires real estate professionals to enter six numbers representing everything from the amount of leads they generate every month to their average lead close rate. This section will walk you through each of these numbers.

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