More than 5,000 developers feasted on a slideshow smorgasbord of brightly colored displays and gee-whiz features from the new iOS 7 software that will soon power millions of iPhones and iPads around the world. And while this software-centric confab elicited few of the fireworks that accompany Apple product launches, CEO Tim Cook and his blue-jeaned lieutenants wowed the crowd at the 24th annual Worldwide Developers Conference with a steady string of new upgrades.
“Our goal is to make great products that enrich peoples’ lives,” Cook told an almost punch-drunk crowd that showered the CEO with adoration befitting a rock star. “These are the values that drive us. They’re reflected in our products over the years, and they’re reflected in the products we’re announcing this morning.”
While Apple, as expected, did unveil an ad-supported music-streaming feature called iTunes Radio, as well as a new MacBook Air and an upgraded operating system for its Mac line of desktop and laptop computers, most of the two hours were devoted to multiple innovations in Apple’s mobile operating system.