Do you hear it? Itâ€™s the dust settling on five years of social media hype and shiny object syndrome. Your listing in neither Facebook or Twitter or Linkedin is a magic marketing bullet, and (sorry) there will forever be a fantastic new app/social network/thingy to slap your brand on, see: Vine, Instagram, Snapchat. Itâ€™s the nature of technology and virality of social content. So whatâ€™s a broker to do?
Itâ€™s simple: Just ask.
Have your agents ask their clients what a day in the life of their real estate research looks like. Apps, websites, social networks and the like, plus the content theyâ€™re seeing and how theyâ€™re searching for it. For those with large offices, economics of scale will work great here. Track changes continually and youâ€™ll find that youâ€™ll have fantastic content ideas, a strategy to deploy it and a built-in audience to take it all in.
Highlight and re-task content! For example, Lowes’ â€śFix in Sixâ€ť where they demonstrate home improvement tips and tricks they have seen on Vine and Twitter is one of the best mixes of social and mobile hotness Iâ€™ve seen in a long while. Share it. Donâ€™t be so derivative with this new-found knowledge, differentiate! Go beyond the listing in your social marketing campaigns.