“As leaders and agents, it is up to us to get the word out,” said Gary Scott, President of Long & Foster Real Estate, during RISMedia’s recent Power Broker Forum at NAR Midyear. “There is a huge opportunity for people who had negative equity to come back into the market. We have to help those sellers. It’s about a grass roots effort—about taking your sphere of influence and walking them through the reality of the market.”
Stay tuned to RISMedia.com for continuing coverage of the housing recovery.