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Real estate agents continue to rely on social media to reach out to new clients and stay close to the ones they have, but with more and more social media entries coming into the fold, it can be overwhelming at times. There’s Twitter, LinkedIn, Instagram, Google+, Tumblr…the list goes on and on.

It’s important to not let all the new options take you away from your Facebook page, which is still one of the most important ways of connecting to people and highlighting your realty business.

“A Facebook page is a great way to connect with your community, clients and networks of people that could potentially become clients,” says “Outsmarting Social Media” author Evan Bailyn, a search engine optimization, social media, and crisis management expert. “You can create conversations; not only so clients or potential clients have an opportunity to acquire information, but they can also provide feedback.”

Creating a business Facebook page is as easy as going to the site, choosing a name and adding some photos and information about the business. The more you add, the more attractive it will be for those that find you. The beauty of having a Facebook page is that it’s basically free advertising and you can use it to let customers know about new listings, updates to houses and it’s a great way to get referrals.

For those who have a personal website and think that’s enough, Bailyn warns that you’re not getting as much out of the Internet as you can.

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