How are you using social media to connect with today’s consumer?
We’ve set up community and business pages on Facebook that are specific to the markets we serve in order to provide the consumer with the information they’re looking for. By posting all of our listings, ‘coming soon’ flyers that lead back to our website and even taking advantage of some pay-per-click advertising, we’re doing everything we can to provide as much value as possible to consumers via social media. While we’re just starting to dig into social media, our community pages are steadily growing. We’re also seeing an increase in the amount of visitors coming to our site directly from the new listings we’re posting on Facebook.
What is one of the biggest challenges your market is facing and what are you doing to overcome it?
Our biggest challenge is trying to keep our inventory up and grow our marketshare. In order to overcome this, we are constantly implementing new solutions that will help us get more listings and generate more leads. Not only are we taking advantage of radio advertising, we’re also focusing on prospecting and building the relationships we already have in place. We aren’t a team that focuses on one niche; we try and do it all by capitalizing on any and every opportunity available in the marketplace.
How do you see your market evolving throughout the next year?
I believe values will continue to go up, but inventory is going to stay low. While I don’t necessarily see a lot of change, I think people will continue to buy as interest rates creep up. All in all, the next year will provide a great opportunity for those who are willing to stay focused and work hard at gaining marketshare.