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Leverage Points_BH&G_450x300As a real estate professional, finding key leverage points within your business is important to effecting positive change. As the industry continues to evolve, so must our skills and sales strategy.

Identifying and capitalizing on those areas where a small tweak or addition to strategy can make a big difference will accelerate and support sustainable growth.

Below are five key leverage points to increase real estate sales and ultimately business growth!

1. Utilize a buyer consultation

Today’s buyer has access to just as much, if not more information than we have. Our role has changed and we must now have relevant information not only at our fingertips, but available to share at a moment’s notice.

The first step to maintaining control over the transaction is to explain the entire buying process from start to finish and how you are going to work with them. What value do you provide and how will a buyer benefit from working with you?

Adjust your buyer consultation to leverage an opportunity to build trust and set the tone of the relationship from the beginning.

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