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The realtor.com® Connection for Co-Brokerage program is a powerful lead generation system that delivers high-quality leads by allowing brokers to connect with and secure serious local buyers.

When it comes to securing leads, it’s not only how you reach out, but when. “The more quickly you can respond to the public’s inquiries, the greater the likelihood of capturing the business. This is tantamount to success,” says LaRocque. Realtor.com® Connection for Co-Brokerage helps clients connect quickly and efficiently.

Not only does the system put LaRocque at ease, it also encourages his clients. LaRocque allows his clients to see the traffic from Connection for Co-Brokerage, and has found the response to be extremely positive. “The fact that I can show my clients the sheer volume of buyer leads coming in helps me turn my sellers into sales.

“Whether the lead coming in is a buyer or seller, I have come to learn firsthand that Connection for Co-Brokerage’s most important asset is its utility in establishing a relationship,” says LaRocque, who uses the program to keep in touch and forge relationships with leads who may not be ready to buy quite yet.

“It’s the springboard to build a relationship with the customer and doing this will always help lead us to success. It’s not about one buyer transaction for purchase, or acquiring one listing from a seller…it’s about establishing a relationship.”

For more information, please visit www.realtor.com/engage.

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