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Imprev recently announced the invention of the real estate industry’s first “App Generator” that enables real estate agents to create an array of branded mobile apps to give away to homebuyers and sellers.

Powered by the Imprev Marketing Platform, the App Generator has the ability to produce both stand-alone consumer Web Apps for smart phones and tablets including iPhones, iPads and Android devices, as well as apps inside websites. Branded apps produced by the App Generator are designed to keep agents top-of-mind by delivering high-value information to homebuyers, sellers and prospects. The announcement was made during a real estate and technology conference meeting in San Francisco this week.

“Apps have become an important marketing and relationship-building tool for Fortune 500 companies. Now, for the first time, real estate agents can leverage the power of apps in their own business without the expense. The new apps deliver practical value to home buyers and sellers while helping agents nurture relationships,” says Renwick Congdon, chief executive officer of the Seattle-area real estate marketing software firm.

For one of its first apps, Imprev has teamed with leading provider of traffic information and driver services INRIX® to offer an agent-created, all-device-compatible Drive Time Web app. The new Drive Time agent app from Imprev leverages INRIX analysis of billions of data points from vehicles every day to provide homebuyers with insight into commute times from their workplaces and homes listed for sale at rush hour and throughout the day.

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