How to Improve Website Lead Capture and Conversions
1. Distinguish Your Personal Brand
In order to stand out among the competition, you must identify what qualities distinguish your personal brand. This is any distinctive characteristic that sets you apart and gives your business the upper hand.
Do you have a special touch-point system that creates an easy communication plan for each transaction? If so, highlight this within your lead capture marketing. The key is to spell out what makes you different in a sea of the same.
2. Establish Local Expertise
There is an ever-growing customer appetite for web content as 90 percent of potential buyers use the Internet in their home search process. While providing a user-friendly home search experience is important, you also need to establish yourself as a knowledgeable and reputable local professional.
This necessitates that you share knowledge and insight about the community that only someone living and working there would be able to impart about local real estate.
Read on for more ways to boost initial impact and improve website lead capture and conversion rate on the Clean Slate Blog!
Rebekah Radice is the Manager of Industry Engagement for Better Homes and Gardens® Real Estate and serves as “the voice” behind the brand.