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With the shortage of properties, even in the luxury markets Coffey’s company is serving, speed is key because of the competitiveness with other buyers. “I have agents telling me practically every week that they would have lost a deal—or would have been unable to effectively respond to counter offers—if it wasn’t for DocuSign.”

DocuSign is also a great way to foster relationships between real estate professionals and the clients they serve. “Since foreign buyers promote a lot of word of mouth referrals, these clients represent significant future business,” says Coffey. “DocuSign ensures no balls are dropped regarding important documents, keeping relationships between agents and clients intact.” What’s more, the company can brand any and all documentation with its own logos in addition to uploading the most frequently used document templates into a shared database.

“Anyone not using DocuSign is doing their clients a disservice,” says Coffey, who recalls working on getting a deal closed with a client who was trapped at a resort due to a hurricane. “Our client’s paperwork arrived from the seller with an order to expedite, and although the buyer was stranded, he had cell service, which meant he could access DocuSign, so we were able to close the deal.”

For more information, visit www.docusign.com.

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