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3. Post, Share, Embed, Tweet and +1 that Video: Seventy percent of home buyers look for a video on a website, Facebook, or YouTube . So be there or be square! With one billion users on Facebook, 500 million on Twitter, and over 340 million on Google+, odds are your clients and prospects are among them and will likely view and share your video. Embed the video on your website, blog, newsletters and emails. Homebuyers and owners researching real estate agents and properties like to see that you are incorporating the newest technology and marketing trends to help them buy or sell their next home.

4. FREE Homes.com Agent Profile: Nearly 12.5 million consumers visit Homes.com every month to find a home, real estate agent and other home-related services. Take advantage of this audience by showcasing your video on your free Agent Profile. Add your contact information, social media links, property listings, client endorsements and real estate videos in one place. For even more exposure, promote the video in a Local Ad in the city or zip code of your choice on Homes.com.

5. Video Marketing – the Next Level: To fully master video marketing in real estate, watch and learn during the Secrets of Top Selling Agents free webinar on Tuesday, July 30th featuring , Raj Qsar of The Boutique Real Estate Group. National Speaker and named Top 100 Most Influential Real Estate Leaders by Inman News, Raj will show you how video marketing is done. Register here today!

Now that you know what it takes to produce and share the most powerful form of real estate marketing that is video, it’s time to see it in action and evaluate your investment! Let us know what you have found to be helpful when creating and promoting real estate videos on our Facebook Page.

Erica Campbell Byrum is the director of social media for Homes.com.

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