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Coldwell Banker Real Estate LLC has launched an internal campaign to its franchise network endorsing the benefits of the Realtors Property Resource® (RPR) launched by the National Association of REALTORS®, including encouraging immediate adoption of the system.

RPR gathers extensive national, regional and local data that allow NAR REALTOR® members the ability to access property and market trend information for over 150 million properties in the United States.

All of the Coldwell Banker® franchised companies supported by RPR-participating MLS’s have access to customized reports, branded with the company logo and name. Coldwell Banker University®, recently ranked as the top training platform in real estate by Training Magazine, will soon roll out a learning program for its franchisees which will focus on Neighborhood and Market Activity reports, along with the Comps Analysis, which provide valuable insight to both buyers and sellers to help them make the very best decisions.

“RPR affords those within our industry the opportunity to generate trust by providing consumers with a detailed understanding of local market trends and aspects of individual properties,” says Budge Huskey, president and chief executive officer of Coldwell Banker Real Estate LLC. “We’ve worked with RPR leadership to evaluate the tools and determine the best way to fully leverage RPR within the Coldwell Banker network. We believe that RPR can be of great assistance in further positioning our agents as the experts of choice for the public when conducting a real estate transaction, who may serve as the source for a level of information previously only available through extensive research.”

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