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Purpose

Does your brokerage have a mission statement or set of values that together work toward a higher purpose? Think about Zappos’ “Deliver happiness” mantra. It’s an easy-to-understand concept that everyone in the corporation can get behind. It gives meaning beyond merely selling shoes and clothes.

As a leader, you must have a clear set of values which guide your everyday decisions. These are not values that vary from one agent to the next, but instead provide an unyielding corporate culture reflected in everything you do, every conversation you have and every decision you make.

Creating a solid culture is a process that takes time, but one worth investing in. Read the remaining tips on how you can build a winning company culture on the Clean Slate Blog.

And don’t miss our next Beta Broker Google Plus Hangout as we discuss “Building a Magnetic Culture,” on Monday, August 5 at 2 p.m. ET/11 a.m. PT.

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