The Bottom Line
At the end of the day, your content strategy is to create engagement with the goal of converting leads. So don’t overlook the most important part: providing conversion mechanisms, such as a phone number, a link to your email or a contact form. Ultimately, brokers need to continue to prove their value to consumers, and content strategy is a critical part of building engagement and staying in touch with customers, so that they look to you for all things real estate. The goal is that when they’re ready to buy or sell, they will think of your firm first.
Reva Nelson is a freelance writer and marketing consultant based in Chicago. She has been writing about real estate and professional services for more than 15 years. Reva lives with her husband, their two sons, and a Russian tortoise.