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Millennials are inclined to active participation with the brands that attract their attention—passive marketing does not interest them. Ultimately, you want to create an emotional connection. Social media helps create and nurture relationships so that prospective clients consider your company first and foremost when they’re ready to make a commitment to buy or sell property.

Denessa Munsterman is VP Marketing and Communications for PCMS.

For more information, visit www.pcmsconsulting.com.

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