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4. Video – A great way to engage current and potential customers is to update a YouTube channel regularly with short videos. You can also add video experiences to your website and email short clips to your customer base. The popular photo-sharing app Instagram recently introduced an integrated 15-second video capability for users, which shows great promise for the real estate industry.

5. Know Your Value Proposition – Consider what you offer the marketplace and what differentiates you from the rest of the pack. Create a sustainable formula and determine what technologies will most resonate with the consumers who are an integral part of that formula.

Today’s technology offers many new avenues for customer engagement – take advantage of it! Give potential customers a way to easily engage with you and keep them on board with a dynamic business model that keeps you ahead of today’s rapidly changing real estate landscape.

Eric Eckardt, Vice President of Direct to Broker for Hubzu®, www.hubzu.com, is a real estate entrepreneur and former investment banker who is passionate about technology and real estate. Eric is a licensed real estate broker in New York and Florida.

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