Comprehensive and accurate listings, as well as industry expertise, are essential components of the home buying process. To ensure that potential home buyers and sellers understand the value of REALTORS® in their local markets, realtor.com® is launching ad campaigns within the new homes experience and featuring a series of educational articles that underscore the importance of REALTOR® representation. Additionally, REALTORS, including those who represent new home communities, are designated with a REALTOR® logo to identify them as members of the National Association of REALTORS®; who subscribe to its strict Code of Ethics.
“This is a pivotal moment for the building industry for the builders that list all of their communities with BDX and especially for buyers who are pursuing their dream of home ownership,” said Tim Costello, chief executive officer, BDX. “We know that 20 percent of home buyers go into a home search with a preference for a new home, and now realtor.com® is providing home buyers with a complete and accurate picture of available home options in their area.”
BDX is a leading provider of digital marketing solutions for home builders. The company operates NewHomeSource.com and Move.com New Homes, which are the two leading new home destinations on the internet. For BDX builders, the new realtor.com® experience creates a tremendous opportunity to increase exposure of their properties.