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3. Customize per market. Customers in target markets are different and so are the competitors. Understand these differences and customize your product, services or sales channels. Accept this reality and run with it.

4. Be flexible. Change is the constant. If one market becomes more advantageous and another less so, don’t be afraid to shift resources. Don’t be afraid to take calculated risks and learn from the results.

5. Provide a value for your customers. Whether you provide your customer with time and cost savings, or superior customer service experiences, understand what you bring to the table. Knowing your customer will better position you to provide value and differentiate your business in the marketplace.

©2013 The Dallas Morning News
Distributed by MCT Information Services

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