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Recent data reported by the MBA notes that although we’re seeing slight dips in overall mortgage applications as rates increase, conventional home loan applications are picking up by a few percentage points.

This indicates two things: 1) people with steady incomes and employment, a sizeable down payment, and strong credit are finally coming off the sidelines to buy before rates go up further; and 2) many of these borrowers are more than likely move-up or repeat buyers who saw the equity return to their homes and were able to finally sell so they could make their next move.

Perhaps you know of potential buyers who have been waiting for the bottom of the market. If what we’re seeing is any indication, the bottom has come and gone. We’re in a steady recovery, and now’s the time to encourage those would-be buyers to explore their options. It’s worth noting, though, that home prices and mortgage rates could go up more as demand continues to outpace existing supply and new construction.

These recent market shifts are an opportunity for you to shine a spotlight on your professional expertise, as well as employ creative marketing strategies to communicate these trends to your entire database of contacts. Use local and national statistics to show them what’s happening in real estate.

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