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There are currently two main types of mobile web designs, each catering to a different set of needs. Responsive web design is when the websites coding causes content to fit the screen of whatever mobile device a visitor is using. Dedicated mobile websites are designed specifically for mobile use and are completely separate the websites that can be accessed on a desktop. While both have their pros and cons, which one you use depends on what you expect out of your website. Do some research when choosing which type of site best fits your needs and use it to optimize your mobile user experience.

Connect with clients and prospects on their mobile devices by using this information and help develop a marketing strategy that fits the lives of on-the-go consumers. Homes.com, a leading online real estate resource, offers valuable online and mobile advertising tools to help drive traffic back to your business. With innovations in mobile communication happening constantly, it may be a good idea to start utilizing all of these resources today!

Patty McNease is the director of marketing for Homes.com. Contact her at patty@homes.com.

1 http://blog.hubspot.com/blog/tabid/6307/bid/33314/23-Eye-Opening-Mobile-Marketing-Stats-You-Should-Know.aspx

2 http://socialmediatoday.com/jose-antonio-sanchez/1468486/infographic-mobile-marketing-2013-stats-and-figures

3 http://marketingland.com/study-75-of-smartphone-owners-claim-they-are-highly-likely-to-delete-emails-if-they-cant-read-them-from-phone-55477

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