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Prudential Northwest Properties, one of the largest Prudential Real Estate affiliates in the Pacific Northwest and member of RISMedia’s Real Estate Information Network (RREIN), has launched its all-new, mobilized marketing platform enhanced with Google+ and Pinterest integration, the company has announced.

Powered by Bellevue-based Imprev, the new Prudential Marketing Center is built on the real estate industry’s most advanced marketing platform, according to the company. Agents can engage homebuyers and sellers through mobile, social, and an array of other digital and traditional marketing methods – all through one system.

“Our online Marketing Center has been a great resource for our real estate professionals for years,” said Prudential Northwest Properties Jason Waugh, president and chief executive officer. “This new platform modernizes the entire marketing process, with an advanced suite of digital marketing tools so today’s mobile real estate agents can connect with today’s home buyers and sellers wherever they are.”

Waugh notes the new marketing platform frees an agent from using a desktop computer as it allows an agent to create ‘real-time’ marketing materials from the field using an iPad or Android tablet.

“The majority of homebuyers today search for homes on a mobile device,” Waugh noted. “Providing our agents these new, powerful mobile tools gives them an instant ability to reach consumers wherever they are: on Facebook, through Twitter and now Google+ and Pinterest.”

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