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When it comes to utilizing cutting-edge technology, today’s REALTORS® typically fall into three categories: tech savvy, old school and those somewhere in between. For John Connolly, vice president of SUCCESS! Real Estate in Braintree, Mass., Realtors Property Resource® (RPR) is bridging that gap. According to Connolly, no matter how advanced or old school his team members are, they’re all tapping into RPR and utilizing the system with great success.

Created in 2009, RPR is the largest database of parcel-centric property information in the industry. Closed to the public, RPR offers one streamlined system that REALTORS® can use based on their needs and the needs of their clients.

Information from multiple sources is available, including public records and tax assessment info; liens, stand-alone mortgages and refinancing loans; school district data, reviews, test scores and more.

REALTORS® can also use the system to produce geospatial imagery, heat maps, historical property information and photos. And it is available to every NAR annual dues payer.

Before bringing RPR into his company, Connolly’s agents were going through all the local public listings separately, sometimes clicking on dozens of different sites in hit-or-miss fashion to compile the data they needed for reports or for prospective buyers. “But now, with RPR, all the info is one click away,” says Connolly. “It’s right in front of you.”

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