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5 Key Survey Findings

1. Tech-Friendly Homes are the Future
Eighty-seven percent of luxury homebuyers surveyed said they would not consider living in a home if it was not technology friendly and 66 percent said they would prefer a smart home over a green one.

A smart home is all about technological systems that can provide day-to-day efficiencies. For example, consumers want the convenience of turning up their heat or opening their garage door with their Smartphone or tablet.

2. Square Footage is Out and Amenities Are In
Luxury homebuyers are foregoing the oversized and often ostentatious McMansion and instead shifting their focus toward amenities.

In point of fact, 94 percent of homeowners said amenities are so important that they would be willing to trade a sizeable chunk of their square footage for a better neighborhood, the ability to live in a house with “character,” attaining a larger lot, a shorter commute to work or easier access to dining and entertainment.

To learn what else luxury homebuyers want in their home, head on over to 5 Ways Luxury Homebuyers Are Forging Fresh Trends on the Clean Slate Blog.

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