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With a turning market, companies are quickly revamping game plans in order to maximize growth. In the following interview, two industry experts give their advice on shuffling expenses and moving forward in an expanding market.

OLYMPUS DIGITAL CAMERABill Plattos
Executive Vice President/Broker
First Team Real Estate

Cosner_Rich_85x100Rich Cosner
President
Prudential California Realty

Nick Caruso: How are you reinvesting in your company now that the market is turning?
Bill Plattos: We’re reviewing and taking action in all areas of potential growth. Every one of these projects needs to come with a plan so that the expenditure and effort are truly worthwhile.
Rich Cosner: By investing in more sophisticated tools to help our sales professionals better represent their listing clients. Not only are we the leading firm in our market when it comes to representing the upscale end of the market, we’re also working to see that our agents can do everything possible to enable their clients to sell their homes for more.

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