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This might have been important pre smartphone, however now that you can be online in the offline world, with the same information in your hands, your focus should lie in the areas where the large portals cannot compete with you; your physical listings. By leveraging ‘for sale’ signs and print publications, Realtors® can not only ensure they do not have to fight the SEO battle for a lead, but they capture leads that give them the chance to earn the most revenue. This opportunity happens when they use text message lead generation in their marketing,” says John Lim, Co-Founder & CEO of Life in Mobile.

By utilizing text message lead generation on your listings not only do you put yourself in a position where the big portal cannot compete, but you give yourself the opportunity to earn the max commission dollars from the leads you receive. When consumers text in, they get specific info about your listings, you get the lead and the chance to represent both sides of the transaction if it’s your listing. This is the single biggest mobile opportunity for real estate professionals in today’s market hand down.

Join us again next week as we further explore the details of text message and mobile lead generation within the real estate market.

To see how your websites formats on mobile devices visit www.TestMySiteNow.com.

Seth Kaplan is president of Mobile Real Estate. For more information, please visit www.mobilerealestateid.com.

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