“The Web is the world’s one commonality,” says Nobu Hata, director of digital engagement for the National Association of REALTORS® (NAR). “Technology has connected people in ways that were never possible before. There simply are no more geographic constraints. While real estate will always be local, it has a universal access point: online.”
And one online resource that has helped transform global business for REALTORS® is the realtor.com® International site.
“Growth on realtor.com® among consumers from foreign countries and mobile use show that technology is shaping how consumers are looking through inventory. Today, realtor.com® serves some two million listings from 32 non-U.S. countries, in 11 languages and 22 currencies. This level of accessibility is changing how they research, but also how they connect with real estate professionals in general,” says Rojas.
So how can you harness the vast scope of technology and use it to better your global business? It may take a bit of trial and error to find what works for you and your clients.
“It will take time to develop and refine your individual strategy,” says Tim Hur, NAR president’s liaison to South Korea. “What works for me may not work for you, and what works for one client may not work for another. Each client will be different.”