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Understanding Local Market Conditions Makes You an Expert
Local market outlooks give you the opportunity to understand the amount of confidence consumers have in their respective housing markets. We found that 54 percent of homeowners believe that their home values have increased over the last twelve months. To help clear up uncertainties about the state of their local real estate market and to minimize any hesitation to purchase or sell a home, provide your clients and prospects with detailed market reports in your listing presentations, email campaigns and blog. Proving that you are the local expert will give them just another reason why they should feel comfortable working with you for their real estate needs.

While no marketing technique guarantees success, understanding what consumers are looking for during their home search is the best way to drive traffic back to your business. Bottom line, SoLoMo reigns! So invest your time on social networks, make it happen on mobile to engage with local consumers! Checkout out all the results from the Homes.com Real Estate Marketing Trends Survey for an even more in depth look at what you can do to turn your next prospect into a client.

Erica Campbell Byrum is the Director of Social Media for Homes.com and ForRent.com.

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